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Word of Mouth, But Make It Digital: How Indie Devs Are Building Fanbases Without Paying for a Single Ad
Big studios can throw millions at marketing and still whiff. Meanwhile, a scrappy two-person team with a Discord server and a well-timed TikTok is quietly building a cult following. We talked to the developers cracking the code on organic discovery — and what they're doing is way more interesting than running ads.